Brightstar Events
140x
2x
Kaleo Design's design skills are unparalleled.
Redesigning the future of event management platform for the mental health & wellness space
BrightStar approached us seeking a complete redesign of their event marketplace platform. Their goal was to create a beautiful and engaging experience where event hosts could easily organize and manage their events while attendees could discover, explore, and securely purchase tickets. The project focused on designing both desktop and mobile experiences for two main user types: event organizers and event attendees.
140x
2x
Limited Market Reach
The BrightStar platform was designed for a niche audience, preventing the company from expanding into new and broader markets.
Inadequate Host Tools
Event organizers struggled with the platform's insufficient tools for managing and promoting their events.
Growth and Management Discrepancy
BrightStar required a solution that could both cater to its existing user base and offer enhanced management capabilities for hosts to facilitate growth.
Research & Strategy
We conducted research into the broader event marketplace landscape and designed a platform that combines the best features of leading competitors while offering a visually unique, premium experience.
Unified Interface & Host Dashboard
The new BrightStar interface displays a variety of event types with custom user imagery in a unified, beautiful layout. For hosts, we created a comprehensive dashboard that surfaces essential metrics and management tools immediately, reducing friction and making it easier to track ticket sales, manage attendees, and promote events.
Aesthetic & Functional Design
The final designs emphasized both aesthetics and functionality, targeting creative entrepreneurs, small businesses, and boutique event organizers..
Kaleo Design's design skills are unparalleled.
Kaleo Design delivered a stunning and intuitive interface for a complex multi-vendor marketplace MVP. They balanced creativity with usability, iterated rapidly, and adapted seamlessly to evolving needs. Their remarkable dedication and speed ensured a smooth and engaging UX.
Quick Turnaround & Re-Imagination
Through strategic research and thoughtful design, Kaleo delivered a new BrightStar platform that thrilled the client. The updated experience maintained loyalty among their core users while opening the door for future growth. BrightStar now offers a premium, user-friendly event marketplace that stands out from the competition by combining intuitive design with powerful management tools, making it the best choice for those looking to organize and attend curated events.
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