case study

Good Dogs of Greenville

130

# of Screens

iOS, Android

Platforms

Building a Local Pet-Lover Platform

Project Overview

Project Overview

Creating a Community for Dog Owners and Local Businesses
Good Dogs of Greenville is a mobile-first platform designed to connect dog owners in Greenville, South Carolina, with local dog-friendly restaurants, breweries, wineries, and events. The app also offers exclusive discounts and rewards known as “Pup Perks,” creating a win-win for both pet parents and small businesses.

We were brought in to fully develop the application in FlutterFlow (with partial design support), utilizing Firebase for backend logic and BuildShip for process automation. The result is a polished, scalable mobile app now live on both the App Store and Google Play.

130

# of Screens

iOS, Android

Platforms

Problem Statement

Designing for a Multi-Sided Marketplace

The client had a clear vision: build a mobile platform that serves both dog owners and local business owners. Each side of the marketplace needed to be equally empowered—owners discovering great places to go with their pets, and businesses promoting events and offerings to an engaged local audience.

Tackling Key Experience Challenges

To bring this vision to life, we had to solve three core UX and system-level challenges:

  • Flexible Rewards Logic: Allowing businesses to create conditional “Pup Perks” based on spend, time, or location.
  • Dynamic Filtering: Supporting over 250+ listings with multi-category filters, map views, and save/favorite functionality.
  • Smooth Onboarding & Navigation: Creating a delightful, low-friction experience for both first-time visitors and regular users.
Solution

Rewards, Filtering & Backend Logic

A Smart, Scalable System for Business and User Growth
The “Pup Perks” reward system was designed for flexibility—businesses could create perks that trigger under specific conditions like day of week, purchase amount, or check-in location. Admins manage these perks directly from the Firebase backend, with real-time updates reflected in the app.

To support discovery and exploration, we added:

  • A real-time interactive map of Greenville-based businesses
  • Category guides with visual filters like “Top Picks,” “Pup Perks Available,” and “Near You”
  • One-tap favorite and save features for building user loyalty

On the backend, Firebase handled user authentication, data storage, and permissions. Automations via BuildShip (paired with Resend) allowed for automated email flows, listing status changes, and perk reminders—streamlining operations and lowering admin overhead for businesses.

A Tailored FlutterFlow Experience

Modular, Mobile-First Design With Community in Mind
Our design system leaned into bold, vibrant visuals and community-driven cues. We used friendly iconography, high-quality dog photography, and rich colors to create a playful and inviting look. Reusable components were created for listing cards, rewards, and event tiles, ensuring long-term maintainability as the app grows.

We delivered:

  • A scrollable, visually rich onboarding flow
  • Clean listing layouts with brand logos, perk badges, and dog imagery
  • A profile-based perks tracker with redemption logic built into the user interface

This foundation was built directly in FlutterFlow using modular design principles and component-based layouts, enabling quick iterations and platform consistency.

Integrations & Custom Code

To support discovery and exploration, we added:

  • A real-time interactive map of Greenville-based businesses
  • Category guides with visual filters like “Top Picks,” “Pup Perks Available,” and “Near You”
  • One-tap favorite and save features for building user loyalty

On the backend, Firebase handled user authentication, data storage, and permissions. Automations via BuildShip (paired with Resend) allowed for automated email flows, listing status changes, and perk reminders—streamlining operations and lowering admin overhead for businesses.

Conclusion

Extending the Greenville Pet Community

In just 3 months, we helped launch Good Dogs of Greenville as a polished, full-featured application that:

  • Connects the local dog-loving community with 250+ curated listings
  • Gives businesses a flexible way to promote and reward loyal customers
  • Offers users a joyful, seamless, and visually engaging experience

The platform now serves as Greenville’s go-to hub for discovering dog-friendly businesses and events—making it easier than ever to support local with your pup by your side.

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